The other white meat gets a new marketing slogan - KTIV News 4 Sioux City IA: News, Weather and Sports

The other white meat gets a new marketing slogan

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DES MOINES, Iowa (KTIV)--After nearly 25 years of being promoted as "The Other White Meat," pork is getting a new marketing slogan.

Starting today, the National Pork Board is replacing its well-known ad campaign with a new message: "Pork: Be Inspired."

The board will spend more than $11 million to roll out the campaign in this month and next.

Officials with the Iowa-based pork board say the goal of the new campaign is to see a 10  increase in sales by 2014.

They say Americans' consumption of pork has remained flat over the years while consumption of chicken has increased.

Internet Director: Kyle Martens

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