Small business Saturday is gaining steam across the country.
There is a push to encourage shoppers to visit their local small businesses Saturday.
Jerry Gunsolley is the president of Everett's Furniture.
He understands that Black Friday gimmicks aren't necessarily the trick needed to pull customers into his store.
He says the days after Friday are already set up perfectly for business.
"The whole weekend tends to be a natural shopping time period. And I think a lot of times people go out, they hit, and they buy the smaller items and Saturday they're out shopping for the bigger items," said Jerry Gunsolley, Everett's furniture.
Customer service and personalized attention are just a couple of things that small business owners promise their shoppers.
Some shop owners consider their stores to be a breath of fresh air, when compared to the mega-stores.
"We're just a small store and we're relaxed. We don't have the hustle, bustle. They just relax when they're in here. People come in and say they're just so happy to be out of the hustle, bustle of all the big stores," said Ann Brouillette, Heart & Hand Dried Goods Owner.
Small business Saturday will be here in three days.