L-L Bean is celebrating a century of business in a big way.
The company unveiled this "Bootmobile" to workers in Brunswick and Freeport, Maine on Tuesday.
It's a much larger-than-life version of the company's most iconic product, the Bean Boot.
After the stops in Maine, the Bootmobile headed for New York City... and will hit other major U-S cities later this year.
And it will tour the country later this year.
Leon Leonwood Bean, known as "L-L," founded his company in 19-12 with a single product -- the Maine Hunting Shoe.
He designed the boot after he returned from a hunting trip with cold, wet feet -- and wanted to make sure that didn't happen again.