This Friday and Saturday, folks can buy any clothing item or footwear item under $100 and pay no taxes. And you can buy as many of those items as you want. It's Iowa's annual tax free holiday.
"We see the excitement in our guests. They come here, they know they're going to save a lot of money, and with the economy the way it is and everything like that, anything we can do to drive value for the guest is why we're here," Brian Bruce, Executive Team Leader for Guest Experience at Target said.
The holiday is nice for customers, but stores also look forward to the weekend. The preparation and execution of plans for the busy weekend can be fun for employees.
"We pretty much have everybody on staff working those days. We get to have fun and joke around with the customers. We're gonna have some games set up back in kids and baby for the kids to do, we're gonna have some fun prizes up while customers are waiting in line, so it's definitely going to be a fun day," Breanne Willems, Manager at Old Navy said.
Because of the busy days, the work shifts do fly by. But even better than a quick work day is the business boost that comes from tax free holiday.
"Tax free weekend drives our business. We do a large increase in volume of sales. It's great for the guests who come in to the store and save a lot of money. It's a great program that Iowa's implemented for its citizens," Bruce said.
"A lot of customers wait until tax free weekend to stock up on things they know they'll need, like diapers. But not all of these diapers qualify for tax-free purchase. So how do customers know what qualifies, and what doesn't?
The web site www.iowa.gov has a document available listing items that are tax exempt this weekend. Target says they'll have a copy of the document available for their guests, just one measure they're taking to improve customer experience on a busy day.
"We make our staffing plans accordingly. We make sure that our store has an adequate number of people to serve our guests, and then they get great guest service," Bruce said.
Iowa's Tax Free Holiday runs all day on Friday August 3rd and 4th.
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