"Survivor" star headlines Norfolk, NE "Go Red" fundraiser - KTIV News 4 Sioux City IA: News, Weather and Sports

What does living "heart healthy", and surviving in the wilds of Nicaragua, have in common? It's Eureka, South Dakota-native Holly Hoffman, who was the last woman standing on CBS's "Survivor" series in 2010.

She was the keynote speaker for the annual "Go Red For Women" event, in Norfolk, Nebraska, Wednesday night. The event raises funds for the American Heart Association.

Hoffman said we all need to take charge of our lives, discover our purpose, and create our own future…which becomes a mission to never give up. Holly Hoffman, 2010 Survivor Cast Member says "It's too easy in today's world to give up. And if you stick things out and get through those challenges, it's amazing how those challenges can turn into an opportunity."

Hoffman said we're all thriving to survive something. But, it's about how we do it that shows our character.

The goal of annual Go Red For Women event was $70,000.