Sioux City business hoping for Hard Rockenomics - KTIV News 4 Sioux City IA: News, Weather and Sports

Sioux City business hoping for Hard Rockenomics


Would a Hard Rock Casino bring a big business boost to downtown Sioux City? Some local businesses, and officials, say you bet.

If you're shaky and need a sugar fix, you probably know Jitters on Pearl Street can help. They've been here since January. They say Pearl is the place to be.

"There's a lot of development happening. I think there's a lot of interest on what's happening on Pearl Street. And so far, it's been great," said Melanie Boardman, who works at Jitters.

Boardman was blown away when she heard, right around the corner, a Las Vegas developer wants to turn the Battery Building on Forth into a Hard Rock Casino. If it happens, she expects Jitters will get a boost.

"Bring more people here to downtown, and make it more active. Which, in turn, would make us a little busier," said Boardman.

Sioux City's Downtown Partners say the casino theory is spot on.

"If it is placed downtown, the residual effects of it could be extreme," said Downtown Partners Executive Director Ragen Cote.

Cote cites a Sioux City study by the International Economic Development Council. In it, the group encourages a downtown casino saying it would improve demand for downtown retail and demand for downtown housing.

"Basically, wherever the casino is placed people are going to want to be close to the action. So you are going to see businesses popping up, you're going to see people wanting to live and work and play in downtown," said Cote.

The city council hasn't signed off on the plan yet, saying they want to see all proposals first. But, renovating the Battery Building is something the mayor likes, a change from his views of the past.

"When I served on the council last time, we tore way too much of 4th Street down, and I was part of those votes. I think we've seen the benefit of the rejuvenated 4th Street, I think you are seeing the rejuvenation of Pearl," said Mayor Bob Scott.

If you want to check out that downtown Sioux City study yourself click here.

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