Prevent Blindness America continues efforts with children - KTIV News 4 Sioux City IA: News, Weather and Sports

Prevent Blindness America continues efforts with children and adults

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The group that organized the Beautiful Eyes contest, Prevent Blindness America, is the oldest non-profit eye health organization in the country.  It's been around since 1908.

Parents are probably familiar with their first achievement, those eye drops nurses put in your babies eyes when they're born.

They successfully lobbied hospitals nationwide to help put an end to a common disease in the early part of the 20th century, called "Baby Sore Eyes."

They hope the eyes of North Sioux City, South Dakota's Ava Lloyd, can help them bring attention to their cause.

"I think by emphasizing eyes that we then put eyes right in the middle of the whole discussion on health in general.  Many things that protect the eyes are the same things that go into healthy living," said Hugh Parry, Prevent Blindness America's CEO.

In the 30's and 40's, Prevent Blindness America expanded to adult vision issues, specifically, workplace safety.

As a consumer advocate, the organization also works with the elderly.

           

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