Experts say more early shopping doesn't mean Black Friday's a bu - KTIV News 4 Sioux City IA: News, Weather and Sports

Experts say more early shopping doesn't mean Black Friday's a bust

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© "I would guess that this Black Friday is still going to be a big shopping day, probably bigger than last year," said Small Business and Retail Sales Specialist Ron Prescott. © "I would guess that this Black Friday is still going to be a big shopping day, probably bigger than last year," said Small Business and Retail Sales Specialist Ron Prescott.
SIOUX CITY, Iowa (KTIV) -

Experts say people are shopping for the holidays earlier than ever. But don't think that means Black Friday will be a bust.

If you're like Roxane Nelson, you shopped early this year to avoid Black Friday crowds.

"I have gone one time actually. By the time I got the one thing I wanted, and waited 50 minutes for, I hit other stores and everything I wanted there was already gone," said Nelson.

In fact, your bank account might benefit from shopping early. The Wall Street Journal recently published a story saying some of the best prices for gifts can be grabbed in October and September. Add that to stats showing one in four do up to 50% of their shopping online. Maybe the Black Friday boom isn't what it used to be.

Not so say some experts.

"I would guess that this Black Friday is still going to be a big shopping day, probably bigger than last year," said Small Business and Retail Sales Specialist with Iowa State University Ron Prescott.

Prescott says just because online shopping, early shopping, and use of coupons are up all up, it doesn't mean Black Friday is missing out. Rather, as people work through the rough economy, more are looking for the best deals.

"I think there's just more interest in how can I make those Christmas dollars go further this season. Twenty percent of the population of the United States started Christmas shopping in October. So that season is getting extended. They're stretching it over other pay periods," said Prescott.

Still, you won't find Roxane waiting in line.

"Swore I would never go again," said Nelson.

But, you might see a whole lot of others.

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