Is Thanksgiving the new Black Friday? - KTIV News 4 Sioux City IA: News, Weather and Sports

Is Thanksgiving the new Black Friday?

Thinker Toys sign letting shoppers know they will observe Thanksgiving Thinker Toys sign letting shoppers know they will observe Thanksgiving

Black Friday, is starting to seem a lot more like Black Thursday as retailers start to open on Thanksgiving Day, and at hours earlier than before.

The pressure is now on small stores to follow suit, but some local stores say they're not budging.

"People come from 100 miles away come to see," Domingo Torres said.

Stop in on most weekends and you'll meet Domingo Torres, the owner of Thinker Toys near Singing Hills Boulevard in Sioux City. The store has been around for 23 years, and one of his policies, is not to open on Thanksgiving.

"It's one notch below Christmas and Easter and we believe because of the fact that we're a ma and pa store, we believe those are family days, we like for our employees, and us ourselves to be home with our families. That's a time to give thanks, if I can say God, you know I'd live to give thanks for what we have," Torres said.

On Black Friday the store opens at 5 AM, that's as early as it'll get. While not opening on Thanksgiving could mean a potential loss in revenue, Torres doesn't regret it.

"I'm sure we probably are, that's become secondary, money sometimes is not everything," Torres said.

If you think 5AM is still too early, Alainn, a small clothing boutique says they're opening just half an hour early on Friday and keeping their store open closer to their normal schedule.

"I can't compete and I know I can't with the department stores that have door busters at 5 am nor do I think my customers would really want to come here at that time of day," Engler said.

But, she has her own spin on how to draw customers into her store on Black Friday. She's giving a 20 percent discount to people who bring clothing items to donate to the Catholic Bargain Center, as well as other incentives.

"Friday we'll be open from 10-4 and we'll be offering hourly sales as well as a drawing for a gift certificate for the store," Kelli Engler, owner of Alainn said.

As for Thanksgiving Day, she'll be worrying about other things like dinner, not sales.

"You know serve our family with a really big meal, and make everybody happy with food," Engler said.

We asked shoppers whether they've gotten in line early before and whether they think it pays off to get in line on Thanksgiving night.  Most say they are not against it, though they could definitely wait.

"Some of the deals I do think are worth it, but for the most part, I think it's a great jump on Christmas," Anthony Lloyd, a visitor from Chicago said.

"I have, my daughter and I go out early in the morning and really to be just a part of the aura, we don't even purchase very much, we're just out, the city is alive and it's going to be a pretty nice morning," Nancy Kirkholm, from South Sioux City, Nebraska.

"Absolutely not, I really don't care about being in a lot of traffic and around a lot of other people and I just rather wait until things settle down," Anthony Lloyd, from Sioux City said.

"I send my wife, she does that stuff," Dave Havlicek from Moville, Iowa said.

According to the National Retail Federation, more than half of all Americans have already started their holiday shopping. That's up more than 50 percent from last year.

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