Restaurants ride retailers' momentum to Black Friday success - KTIV News 4 Sioux City IA: News, Weather and Sports

Restaurants ride retailers' momentum to Black Friday success

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Several restaurants re-opened their doors Thanksgiving night, before the shopping frenzy started. Several restaurants re-opened their doors Thanksgiving night, before the shopping frenzy started.
SIOUX CITY, Iowa (KTIV) -

After a night of shopping, Jessica Doerr is unwinding at a diner.

"We wouldn't always stay at one (place). We'd see if the lines were really big or if we saw anything that we liked, and then we would go to the next one," said Doerr.

Doerr said she, along with family and friends, started shopping at 1 a.m. and visited about a dozen stores. Yes, a dozen.

"I feel like I just worked a double shift," said Doerr.

Meanwhile, many in the restaurant business were doing just that. Some worked even longer. Several restaurants re-opened their doors Thanksgiving night, before the shopping frenzy started.

"Here in Sioux City at six o'clock we opened last night and in Norfolk we opened at seven," said Mark Underwood, an owner of a Sonic franchise.

"Some stores didn't even close their doors on Thanksgiving. In fact, when Black Bear Diner closes its doors on Friday, they'll have been open for 39 straight hours.

"Some people have worked 24 hours because they just love doing this," said Robert Byrne, regional manager for Black Bear Diner.

After opening at 4 a.m. on previous Black Fridays with limited success, Sonic brought its workers in earlier this year, staffing like they would for a lunch rush.

"All of our people are cross-trained. They can work in the kitchen, they can work on the drink machines. They can be the car hop," said Underwood.

Starbuck's was hopping too. While the drive thru opened at 11 p.m., customers continued to seek caffeine and other pick me-ups throughout the morning.

And all this extra work didn't go unnoticed by these bosses.

"It's that type of individual that dedicates herself and does such a great job, that I'm really thankful for," said Byrne.

"Perfectly managed, we couldn't have done it any differently," said Underwood.

It was the kind of success that means they'll do it all again next year. The most common things that were ordered overnight and on Black Friday: breakfast items and pie.

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