Local shops step out of Black Friday shadow with Small Biz Sat - KTIV News 4 Sioux City IA: News, Weather and Sports

Local shops step out of Black Friday shadow with Small Biz Saturday

Small business Saturday sign advertising special discounts Small business Saturday sign advertising special discounts

You might not have heard of Small Business Saturday before but it's in it's third year, and it's nationally recognized.  The idea is to encourage people to shop at small and local stores.  We checked out a few to see if they think it's making a difference.

You may have seen these signs around downtown Sioux City, well, take a closer look, because it could save you money. The signs were put up by Downtown Partners, a non-profit economic development group, to encourage people to shop local on Small Business Saturday.

"We are doing at least 10 percent off anything in the store, many of my vendors are doing 30 or 50 percent off all items in their spaces, we have a lot of sales going on today," Chuck Swaggerty-Morgan said.

Chuck Swaggerty-Morgan is the owner of the Whistle Stop.  It's a 4,000 square foot antique and consignment shop on Nebraska Street downtown.  

"What we sell is antiques and collectibles a lot of costume jewelry, women's apparel, handbags," Swaggerty-Morgan said.

It's been open about a year.  On average, the store gets about 10-15 people on Saturday morning, but with it being Small Business Saturday, the turn out has been higher.

"We probably already had 45 people this morning, so yeah, a lot of people are coming out this morning to support downtown and small businesses," Swaggerty-Morgan said.

Nearby, Sarah's Candies, which has been in business for a quarter of a century, is also seeing more traffic.

"It does help us, everything little thing helps us, it's a great time to do it because everybody is starting to get in the thought of, 'oh my gosh' I have 30 days left to do my shopping less than 30 days to do my shopping I gotta get things going," Sheila Gerke, the store manager said.

Shoppers like Shelly Hodges at the Whistle Stop says, not only do you get better service at a small store, but you can also find holiday discounts.

"Well, for example, I know they had a Food Bank drive here, where I believe you donate a few canned goods, you get a particular discount off," Hodges said.

Small Business Saturday was actually started in 2010 by American Express.  The idea was to make it a counterpart to Black Friday and Cyber Monday.

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