Start-ups may find success in banding together - KTIV News 4 Sioux City IA: News, Weather and Sports

Start-ups may find success in banding together

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Beth Trejo working on computer at her start-up computer, Chatterkick in Sioux City. Beth Trejo working on computer at her start-up computer, Chatterkick in Sioux City.
SIOUX CITY, Iowa (KTIV) -

With the big push to spur new business growth, you may be wondering if it's working. One local start-up says the spirit of entrepreneurship is alive, but it could use some adjustments.

Beth Trejo is the owner of Chatterkick, a social marketing start-up company in Sioux City, called. Her business has been open since February.

"We help businesses with their online presence and we help to kick up some chatter about their businesses," Beth Trejo, the owner of Chatterkick said.

Trejo says a lot of her success is with how she connects with customers.

"Relationships matter, whether they're face to face relationships or whether they're online relationships, they matter and that's really where we're seeing the entire trend of marketing going," Trejo said.

And it's not just customers she wants to build relationships with, it's also other new start ups in the community.

"When you bring like minded people together, you can kind of find off of each other," Trejo said.

And that's where she says there's definitely room for improvement.

"Specifically in the developer side of things, and when you get really technical in the back ends of some of these web based platforms, there is a need for more technology businesses and for all of them to connect and feed off of each other," Trejo said.

Sioux City's Economic Director says the community needs more Beth Trejo's and he's working to figure out how to make that happen.

"This is a place that has seen a lot of successful start ups, obviously in the food area if we could build on what we have today that might, that might be a very good area, but in other areas of manufacturing technology, I think there's some awful bright people in the area with some great ideas, and again we need to identify those ideas, and help them," Marty Dougherty, Sioux City Economic Development Director said.

Trejo's business is still new, but it's still And with more people trying to create an entrepreneurial environment, she hopes more will pop up.

Trejo says she's working with the Sioux City Growth Organization, a young group of business professionals, for support.

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