Lake Okoboji becomes a showroom - KTIV News 4 Sioux City IA: News, Weather and Sports

Lake Okoboji becomes a showroom

ATV vehicles showcased on West Lake Okoboji. ATV vehicles showcased on West Lake Okoboji.

The icy West Lake Okoboji isn't just a place to showcase sports.

It's also a showroom.  Ron Hagel brought his business on the ice.

Hagel says it's a good place to drum up new customers for his line of off the road vehicles.

"They call up 30-50-thousand people possibly coming through for the Okoboji Winter Games, so we just thought it would be a good idea to come up here and put up a static display and show off some of the product that we have," Ron Hagel said

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