Gas prices are up about 50 cents a gallon since January 1st, and so is the anger of the American motorist.
"If these prices continue, if this pessimism continues, you'll see some of the bigger things. You'll see more carpooling, you'll see people buying more fuel efficient vehicles," says Jeff Lenard of the National Association of Convenience Stores.
Gasoline retailers have already seen a change in attitude.
A recent survey from the National Association of Convenience Stores found people willing to drive five minutes out of their way to save five cents a gallon.
"There are apps out there, there are all kinds of deals that you see with various channels to take ten cents, 20 cents off a gallon," Lenard notes.
The least concern customers have is what brand of gas they're pumping.
"We are finding that loyalty right now for most consumers lasts until the next fill up then they do the search all over again, find who has the best price, that is their new favorite retailer," Lenard says.
Gasoline consumption has dropped steadily since about 2007, mainly because people are driving more fuel efficient cars and driving fewer miles.
The lawsuit states the commission violated state law in making its decision, and destroyed the economic value of the Belle's license when they selected Sioux City Entertainment.More >>
The lawsuit states the commission violated state law in making its decision, and destroyed the economic value of the Belle's license when they selected Sioux City Entertainment to develop the land-based casino in Woodbury County.More >>
Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Administrative Assistant Kathy Clayton at (712) 239-4100 x209. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at email@example.com.