Blue Bunny celebrates 100th birthday with 100 wishes - KTIV News 4 Sioux City IA: News, Weather and Sports

Blue Bunny celebrates 100th birthday with 100 wishes

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For 100 children with life threatening conditions, 2013 just got a whole lot better.  Blue Bunny announced a big celebration Monday, marking their 100th birthday with a gift of gratitude.

"How do you celebrate a birthday?  Well you make a wish and blow out the candles," said Mike Wells, Blue Bunny CEO.  And that's exactly what Blue Bunny is doing 100 times over in 2013.
"We're giving one wish for every year we've been in business," said Kent McCuddin.

To mark it's centennial birthday, the ice cream company is teaming with Make-a-Wish to grant 100 wishes.  Here's the first:  "Blue Bunny is helping to grant 100 wishes.  So Nick, what did you wish for?" asked Hoda Kotb of NBC's Today Show.  "To meet Jon Cena," said Nick.  8-year-old Nick Santillo of New Jersey got his wish.  He met Jon Cena and, "How about you and your family be my guest tonight at Monday Night Raw?  Is that okay? That sounds like a deal?" asked Jon Cena.  The smile on Nick's face is why Blue Bunny and Wells family knew the 100 Years, 100 Wishes program was a the right fit for them.  "Our brand is all about laughter, hugs and smiles.  And we looked at what they did for families, it's so similar we thought there is a perfect opportunity here," said Mike Wells.

And why make the announcement in New York City?  "Absolutely phenomenal to see what's going on here; to be on the set of the Today Show; to be surrounded by people who love ice cream, and love what Make-a-Wish is doing and are out here to help us support and be a part of something that is so much bigger than what we are," said Mike Wells. :14
"Celebration for a good cause."  It was also the perfect opportunity to grant 100s of little wishes, providing ice cream cones, sandwiches and bowls to kids and adults in New York's 30 Rockefeller Plaza.  Spreading a sweet treat as they look toward a wishful future.  "We're excited about what the next 100 years brings," said Mike Wells.

CEO Mike Wells says there are 62 Make-A-Wish chapters in the U.S., and every single one of them will have at least one wish granted through the Blue Bunny 100 Years, 100 Wishes program.

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