"Business for Breakfast" puts the focus on innovation - KTIV News 4 Sioux City IA: News, Weather and Sports

"Business for Breakfast" puts the focus on innovation

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SIOUX CITY  (KTIV) - Innovation is the word for those in attendance at Tuesday morning's "business for breakfast" event.

Sioux City's Economic Development Department played host to company executives and professionals at the event held at Orpheum Theater in Sioux City.

The breakfast featured Iowa Lottery CEO, Terry Rich, whose career was made by making money through thinking outside the box.

Rich says now is the time for places like Sioux City to keep looking for new and innovative ideas so they can stay ahead of the curve.

And, says we already have the kind of people to get that done.

"Just the atmosphere of the business folks that were here today...there's a pent up demand to try something new and have something successful, and there's that pride we have. We have quality of life and pride in our community," said Terry Rich, Iowa Lottery CEO.

He says those things are building blocks to opening up opportunity in Sioux City and Iowa, and create a long term success.

The "business for breakfast" event is a networking event held regularly for those interested in emerging business trends and topics. The next one will be held in fall.

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