The City of Sioux City has a new director to bring in entertainment and tourism.
Erika Newton is the new Events Facilities Executive Director for the city, meaning she'll oversee events at the Tyson Event Center, Orpheum Theater, and Sioux City Convention Center.
Newton has been with the department since 2007 and previously served as the interim executive director.
While she's lived in other places, Newton says Sioux City is her passion and her home.
"I'm extremely competitive. I want to see Sioux City succeed. This is my home, so I have every best interest for Sioux City at heart. We're going to be formalizing those plans to make sure the Tyson Event Center is viable and continues to be a competitive force in the marketplace going forward," Erika Newton said.
Newton will officially take over Monday, October 21st.
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