Shopping small can make a BIG difference in the local economy - KTIV News 4 Sioux City IA: News, Weather and Sports

Shopping small can make a BIG difference in the local economy

National retailers took their turn.  Saturday, small businesses opened their doors to shoppers.

A number of big stores are following the popular trend of starting sales the night before Black Friday. Local business owner Pam Lapke likes to call this "Brown Thursday." She says it's been taking away her Black Friday business.

"It was real sporadic. It was a great day, but today is more of the small business's day to shine," said Lapke, who owns “The Jewelry Lady,” shop.

November 30th was recognized nationally as Small Business Saturday.

Siouxlanders are encouraged to support locally owned businesses, because when you shop small, that money is recycled back into the community.

"As a small business owner, I have found how important that is to support your local businesses. People that live here, that give back to Sioux City, not that the big companies don't, but we small businesses absolutely do,” Lapke explained.

"It does so much for the community. It's great to keep the green here, especially in town, in Sioux City,” added Lisa Brazzell, owner of “Head Over Heals.”

There are more than 100 locally owned shopping and dining venues in Siouxland.

Brazzell said that Small Business Saturday is really all about the customers.

"It's a way for us to give thanks for them shopping small businesses. They could go to the mall, they could go wherever. It's really an appreciation day for the customers,” she explained.

Customers are also showing their appreciation.

"Well I think it's important to support local companies and I love this shop. So, no problem for me to be here,” said Vicki Dewitt.

"You know, coming out and helping out the community. It's just nice too. It's Saturday and I like to shop on Saturdays,” added Emily Haselhorst.

"I like Small Business Saturday. You get the small shops with the out of the ordinary clothing," Abby Hayes said.

"Xpress Dance Wear" owner Jessica Jensen says it's nice to see the community coming together and saving money after Black Friday.

"We can't compete with Black Fridays and the big corporations. And it's really nice to keep our money local," she said. Small Business Saturday is slower than your typical Black Friday, but Jensen says that's the beauty of it.

Small Business Saturday was created by American Express in 2010.

The credit card company says customers spent $5.5 million nationwide last year at small shops during Small Business Saturday.

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