Siouxland woman's hand-stamped jewelry business goes global
By Sarah Te Slaa, Multimedia Producer/ Anchor - email
Penni's Prints are unique pieces of hand-stamped wearable art.
Many of us have hobbies or some sort of creative outlet we like to spend time doing when we aren't at work, but for one Siouxland woman, her hobby has turned into a business. Now, she's bringing smiles to thousands around the world.
After work, on the weekends, and any spare time she has, you'll find Penni Chesmore working in the basement of her Dakota Dunes, South Dakota home.
"It takes up almost all of my time," says Chesmore. "I come home from my job and then I start this job, but I've got the whole family kind of pitching in and helping so that's good."
It's not a quiet hobby, but it's a rewarding one.
"I love it. I love every second of it. It's so much fun," says Chesmore.
As a nurse, Penni started making pendants for a cause.
"I got started from family having cancer and people I know having cancer," says Chesmore.
It's a theme that sets Penni a part and one that she keeps coming back to.
"I try to do a lot more with health, bringing awareness, and just things that will really make somebody happy," says Chesmore.
In four years, she's taken her hand-stamped jewelry business global.
"You name a country, I've sold it there," says Chesmore.
Most of her customers come from outside the Siouxland area and they've spread the word about her customized jewelry.
"Word of mouth has been huge, because they'll see a piece, anywhere from Georgia to Pennsylvania, and they'll say, 'where did you get that?' and then, 'a friend told me about your website,' and that's how it gets started," says Chesmore.
While it may look like a quick craft project, each piece of personalized, wearable art takes 30 minutes or more to finish, and no two are exactly the same.
"It's always fun to find something different that no one else has," says Chesmore.
t's a creative outlet for Chesmore and it allows her to send a piece of herself where ever her jewelry goes.
"It makes people happy," says Chesmore. "Honestly, that's the only reason I do this. It makes people happy."
She sells most of her hand-stamped jewelry pieces through her website on Etsy. She uses all types of metal and keeps her prices as low as possible.
"I want to be very competitive and I want to make it so everyone can afford a piece of jewelry and if it makes their day, it doesn't have to be expensive," says Chesmore.
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