To date, the challenge has brought in nearly $23 million to ALS from half a million new donors.
SIOUX CITY, Iowa (KTIV) -
The ALS Ice Bucket Challenge has spread across the country through social media since mid July.
To date, the challenge alone has brought in nearly $23 million to ALS from half a million new donors, but there's a deeper reason behind the campaign than just dumping a bucket of cold water on your head. It's supposed to represent a wake up call for those with ALS and those who don't know anything about it.
"With the people who are developing or have ALS, many times they feel as though people don't understand their disease, so that ice water is sort of like that cold water you throw on your face in the morning that wakes you up and that's exactly what it's intended to do," says Barb Newhouse, the President and CEO of the ALS Association.
Newhouse says the money coming in from the challenge will go toward research and care services.
While the campaign is brining in millions, it's also raising awareness about the devastating disease.
"Prior to this campaign, only about half the people in this country had even heard of ALS. Now, everyone seems to at least know about it," says Newhouse.
Newhouse is a former Siouxlander, but now works for the ALS Association in Washington, D.C. She says it's heartwarming to see so many Siouxlanders taking part in the ice bucket challenge.