Trial is underway in BPI's $2 billion lawsuit against ABC News - KTIV News 4 Sioux City IA: News, Weather and Sports

Trial is underway in BPI's $2 billion lawsuit against ABC News

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Day 1 of BPI vs ABC News and Jim Avila is set to get underway Monday. Day 1 of BPI vs ABC News and Jim Avila is set to get underway Monday.
ELK POINT, SD (KTIV) -

The trial is underway in Beef Products Inc.'s $2 billion lawsuit against ABC News.

Day 1 began with BPI's attorneys stating they will prove four claims. 

Attorneys said defamation for false statement, disparagement for false statements are the first two claims. 

BPI began opening statements with a history of BPI and the Roth family who are the founders of BPI. 

Eldon and Regina Roth are in the courtroom. 

During one part of BPI attorney Dan Webb's remarks when talking about on March 26, 2012, that was the day BPI announced the closure of three of the four processing plants. 

In the room, Regina Roth wiped tears away as Mr. Webb spoke.

BPI has finished their opening statements

In opening statements so far, attorney for ABC, Mr. Butswinkas said back in 2009 the "cat started to come out of the bag" about lean finely textured beef or LFTB. 

The defendants claim there were numerous reports done about LFTB prior to ABC's campaign in March 2012.

The defendants reference an article written by the New York Times on December 31, 2009, that referenced the safety of LFTB. 

The defendants claim the big three fast-food chains: McDonald's, Burger King, and Taco Bell stopped using LFTB at the end of 2011. 

They were BPI's three biggest buyers according to the defendants. 

ABC will continue opening statements Monday afternoon. BPI is expected to call their first witness today, Dr. Ran Kivetz.

Dr. Kivetz is a consumer expert and will testify on the scope of the impact of ABC's media campaign.

KTIV's Michelle Schoening will be covering the trial. Follow her on twitter @MichelleKTIV4 and she'll have a wrap up from day 1 of the trial. 

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