Rural Route Ramble: Helping highlight local small town businesses

Published: Dec. 3, 2021 at 5:28 PM CST
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SIOUX CITY (KTIV) - Christmas is quickly approaching and two Siouxlanders are helping folks find local shops around the area to help get that holiday shopping done. The Rural Route Ramble started Friday and features almost 50 small-town shops around the Siouxland area.

The goal is to highlight rural community shops that can often get overlooked during the holiday season.

The event is a self-guided shop hop around rural Siouxland to help promote local stores people may not normally get to or even know are out there.

“I think everyone wants to support small and they don’t always know where to find it. So, for us to be able to connect these shoppers who are out there, ready to support small businesses with the people we know and love, that’s really what makes us happy and what makes this all worth it,” said Marissa Molland, Co-Founder.

Co-Founders Melissa Nelson and Marissa Molland said they came up with the idea after seeing the impact COVID had on small-town shops.

“It had been a long year. A tough year for retailers. We thought how can we help support our small business owners in our area? So, we put together this Rural Route Ramble last year and it was a great success for only having a short amount of time to plan it,” said Melissa Nelson, Co-Founder.

The shopping weekend hits close to home for both Nelson and Molland as they are also small business owners themselves...

“To show people around us the other amazing business owners we have near us is really heartwarming to us. We just feel so great that people are coming out and looking to shop local and to shop small. It’s really meaningful for both of us,” said Nelson.

And those local shops said they’re grateful for the exposure Rural Route Ramble brings them.

“Small businesses need all the support they can get right now. We are working our buns off! Which we love. So, getting support from the community... it’s going to keep us going,” said Jamie Vess, Next to Nature Owner.

Encouraging folks to shop small this holiday season.

“When you’re shopping main street, you’re truly supporting people that you can connect with. And they’re people just like you that just happen to have a business. So, supporting them, it really does feel great to shop small, and to shop local,” said Nelson.

Before you head out on your route check out all the stops by following this link.

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